InsideView Target identifies and corrects bad data in your Salesforce CRM, Eloqua and Marketo application supplies missing information, and maintains the accuracy of data via regular updates. Given as little as a company name or email domain, InsideView Target will update those accounts with company and contact data, and then push the updates and matches for that company and contact record with all relevant fields available in the InsideView database—allowing your organization to properly route and score the company.
To learn how to export a company or contact data, read the article How to Export List of Companies or People from InsideView Target in our Knowledge Base.
The tables below summarize the InsideView fields with their descriptions and the datatype to which they are mapped in your Salesforce CRM, Eloqua and Marketo applications.
For more information on InsideView accuracy benchmarks and data management methodologies, please visit http://www.insideview.com/reliability/.
Contact/Executive Details
| InsideView Field | Description | Salesforce CRM Datatype Mapping | Export/Sync |
|---|---|---|---|
|
First Name |
The first name of a contact |
String, Picklist, and Multipicklist |
Yes |
|
Last Name |
The last name of a contact |
String |
Yes |
|
Title |
The job title of a contact. For example, the title field will shows, vice president or Chief Executive Officer |
String, Picklist, and Multipicklist |
Yes |
|
Biography |
A short biography of the contact that is retrieved from the data sources. |
String |
Yes |
|
|
The email address of the contact. |
String |
Yes |
|
Job Level |
The job level of the contact. For example, Director-Sales or Director-Marketing |
String |
Yes |
|
Job Function |
The job function of the contact. For example, Sales, Finance, or IT |
String |
Yes |
|
Executive City |
The city to which an executive belongs. For example, New York |
String |
Yes |
|
Executive State |
The state from where an executive hails. For example, California. |
String |
Yes |
|
Executive Country |
The country of an executive. |
String |
Yes |
|
Last Validated Date |
The date when the executive's record was last validated. |
String |
Yes |
|
InsideView Executive ID |
The unique identifier of a person in InsideView's database. Note:- The Executive ID is different from Employment ID because Employment ID is tagged to the Job of an executive (identified by an Executive ID) at a company (identified by InsideView ID). |
String |
No |
|
Employment ID |
The unique identifier for an executive's employment in a company in InsideView's database. An executive can have multiple Employment IDs depending on jobs at various companies. InsideView Target pushes the current/present Employment ID in the exported file and when you sync it. |
String |
Yes |
IMPORTANT: Please refer to the Company Location Details and Company Firmographics Data tables below for the company fields that can be exported from InsideView Target. The company fields are same in the Contact data file exported.
Company Location Details
The Company Name field is mandatory to find a company account.
| InsideView Field | Description | Salesforce CRM Datatype Mapping | Export/Sync |
|---|---|---|---|
|
City |
The name of the city. For example, New York or San Francisco. |
String, Picklist, and Multipicklist |
Yes |
|
Street |
The street name. It might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street. |
Textarea |
No |
|
State |
An abbreviation of the state name. For example, NY means New York, and CA means California. |
String, Picklist, and Multipicklist |
Yes |
|
Country |
The full name of the Country. For example, United States or Australia. |
String, Picklist, and Multipicklist |
Yes |
|
Postal Code |
The postal code for the city. For example, postal code for New York is 10017 |
String and Multipicklist |
Yes |
|
Account Address |
The company address of the company. |
String |
Yes |
|
Phone |
The phone number of the company |
String |
Yes |
|
Fax |
The fax number of the company |
String |
Yes |
|
Data Source |
The data source from where the company details are retrieved |
String |
Yes |
Company Firmographics Data
| InsideView Field | Description | Salesforce CRM Datatype Mapping | Export/Sync |
|---|---|---|---|
|
InsideView ID |
The unique identifier of a company in InsideView's database. For example, Google’s InsideView ID is 736233. Note: InsideView Account ID is shown as "IV Account ID" in the XLSX spreadsheet that you export. |
String |
Yes |
|
Account/Company Name |
The full name of a company that is refreshed. |
String, Picklist, and Multipicklist |
Yes |
|
Account/Company Status |
The current status of a company that is refreshed.
Possible values are Operating, Subsidiary, and Acquired. |
String, Picklist, and Multipicklist |
No |
|
Account/Company Description |
The detailed description of the company. |
Text Area |
Yes |
|
Primary Category |
The primary category of the technology used by that particular company.
|
String |
Yes |
|
Sub category |
The sub category of the technology used by a company |
String |
Yes |
|
Parent Company Revenue |
The annual revenue of a parent company in USD. |
Currency |
Yes |
|
Account Annual Revenue |
The annual revenue of a company in USD. |
Currency |
Yes |
|
Company Employee Count/ Number of Employees |
Number of employees in a company. This number changes as when employees join or leave a company. The accuracy of this number is validated by our content team periodically to keep it current. |
Integer and double | Yes |
|
Primary Business |
The primary business identifies the actual business of that particular company, which can either be an industry or a sub-industry. For example, InsideView's primary business is "Internet Information Services", which is listed as a sub-industry under the "Media" industry. |
Picklist | Yes |
|
Account Industry |
The type of industry the company belongs to. For example, Google’s industry type is computer software: software & services. |
Picklist | Yes |
|
Account Website |
The website URL of the company. |
URL and String | Yes |
|
Company Blog URL |
The company’s blog website URL. |
URL and String | |
|
Company Facebook URL |
The company’s Facebook page URL. |
URL and String | |
|
Company Twitter URL |
The company’s Twitter page URL. |
URL and String | |
|
Equifax ID (EFX ID) |
A unique Equifax identifier (EFX ID) for a company. For example, Google’s Equifax ID is 015875469. |
String, Picklist, and Multipicklist | Yes |
|
Fiscal Year-End (FYE) Date |
The fiscal year end month for a company | String, Picklist, and Multipicklist | |
|
Parent ID |
The unique identifier of the parent company. | String | Yes |
|
Parent Name |
The name of the parent company. |
String | Yes |
|
Account Primary NAICS Code |
The six digit North American Industry Classification System (NAICS) code of the company. For example, Google’s NAICS code is 519130. |
String | Yes |
|
Primary NAICS Description |
The NAICS description of the company. For example, Google’s NAICS description is Internet Publishing and Broadcasting and Web Search Portals. |
String | |
|
Account SIC Code |
The four digit Standard Industrial Classification (SIC) code of the company. For example, Google’s primary SIC code is 7375. |
String | Yes |
|
Primary SIC Description |
The SIC description of the company. For example, Google’s SIC description is Information Retrieval Services. |
String | |
|
Sub Industry |
The sub industry type of the company. For example, InsideView's top-level industry type is Computer Software and sub-industry type is CRM (formerly a Sales Intelligence Software). |
Picklist | Yes |
|
Ultimate Parent ID |
A unique identifier for the ultimate parent company in the InsideView database. For example, ASDA Financial Services, Limited's InsideView ID is 16088486. The ASDA Stores, Limited is the parent company of ASDA Financial Services. The parent company ID is 1264919. The ASDA Stores, Limited is the subsidiary of the ASDA Group, whose ultimate parent company is Wal-Mart Stores, Inc and it's ID is 727545. |
String | Yes |
|
Ultimate Parent Name |
The name of the ultimate parent company in a family tree. For example, ASDA Financial Services Limited's ultimate parent company is Wal-Mart Stores, Inc as illustrated in the screen below:
|
String | Yes |
|
Parent Company City |
The name of the parent company’s city. For example, New York or California. |
String | |
|
Parent Company Country |
The full name of the parent company’s country. For example, United States or Australia |
String | |
|
Parent Company ID |
A unique identifier for the parent company in the InsideView database. |
String | |
|
Parent Company Number of Employees |
Number of employees in the parent company. |
Integer and Double | |
|
Parent Company Street |
The street name of the parent company that might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street. |
TextArea | |
|
Parent Company State |
An abbreviation of the state name for the parent company. For example, NY means New York, and CA means California. |
String | |
|
Parent Company Zip |
The zip code of the parent company’s address. |
String | |
|
Account Ticker Symbol |
The stock market ticker of the company. For example, Oracle’s stock market ticker is ORCL and Google’s ticker is GOOG. |
String, Picklist and Multipicklist | Yes |
|
Technology |
The type of technology company uses. For example, a company uses SQL Server. |
String | Yes |
