Anti-spam regulations such as CASL and CAN-SPAM are intended to protect consumers from unsolicited, unwanted or misleading email. These regulations apply to the sender of the email (that’s you) not the source of the contact information (that’s us). It’s not about where you got the email address. It’s about how you use it.
CAN-SPAM compliance was ratified by the US government in 2004 and CASL (Canada's new anti-spam legislation) went into effect on July 1, 2014. As a Sales and Marketing professional, you may be sending a myriad of emails to prospective buyers. We recommend that you understand both US and Canadian spam-compliant rules before you send your emails. The two most important things you must remember are:
- Don't use false or misleading header (sender) information.
- Don't use deceptive subject lines.
This section provides additional information that can help you be spam-compliant.
1. For a comprehensive review of CAN-SPAM laws, see:
2. The following links provide information on CASL which has three main components:
- You can’t send a commercial electronic message if you don’t have at least implied consent.
- You have 36 months* to obtain express consent from your past clients or customers.
- You can now report spam.
For more information, read Understanding US and Canadian Anti-Spam Laws.