InsideView enriches leads as soon as they enter your CRM or marketing automation application. Given as little as a company name or email domain, InsideView will enrich those leads with company data and contact information, and then append a lead record with all relevant fields available in the InsideView database—allowing your organization to properly route and score the lead.
These fields are mandatory to enrich a lead:
- Company Name
- Email address
- First and Last Name
This table shows InsideView Enrich™ fields that are included in your CRM or marketing automation application.
| InsideView Field | Description | Datatype Mapping |
|---|---|---|
|
ivm__LastUpdatedDateByIV__c |
The last updated date of the lead by InsideView Enrich. |
Date in Eloqua and Marketo. Date/Time in Salesforce and Microsoft Dynamics CRM. |
|
ivm__MatchedStatus__c |
The lead matched status from InsideView Enrich. Possible values are ENRICHED, NOT ENRICHED, and NOT PROCESSED. |
String in Marketo. Option Set in Microsoft Dynamics CRM and Picklist in Eloqua and Salesforce. |
The tables below summarize the InsideView fields with their descriptions and the datatype to which they are mapped.
Each of these fields can be mapped to a corresponding field in your marketing automation or CRM application. InsideView can overwrite existing any or all lead data fields through enrichment, should your organization choose to use our enriched data as your standard. Overwriting is an option, it is not mandatory.
For more information on InsideView accuracy benchmarks and data management methodologies, please visit http://www.insideview.com/reliability/.
Contact Details
| InsideView Field | Description | Datatype Mapping |
|---|---|---|
|
Title |
The title of the lead that is enriched. For example, CEO, Vice President or Director. |
String |
|
|
The email address of the lead that is enriched. |
|
|
Phone Number |
The phone number of the lead that is enriched. |
Phone |
Company Location Details
| InsideView Field | Description | Datatype Mapping |
|---|---|---|
|
City |
The name of the city. For example, New York or San Francisco. |
String |
|
Street |
The street name. It might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street. |
Text |
|
State |
An abbreviation of the state name. For example, NY means New York, and CA means California. |
String |
|
Country |
The full name of the Country. For example, United States or Australia. |
String |
Company Firmographics Data
| InsideView Field | Description | Datatype Mapping |
|---|---|---|
|
Company Name |
The full name of a company that is enriched. |
String |
|
Company Status |
The current status of a company that is enriched. Possible values are Operating, Subsidiary, and Acquired. |
String |
|
Company Description |
The detailed description of the company. |
Text Area in Salesforce, String in Eloqua and Marketo, and Memo in Microsoft Dynamics CRM. |
|
Market Segment |
The incoming leads can be tagged with the Market Segment information, which is created in InsideView Apex.
For example, if you have created a market segment in InsideView Apex called "Banking Company". Any incoming lead matching your definition would be tagged as a "Banking Company". |
Text Area |
|
Match Score |
The match score value for a lead ranging from 1 to 100. Before enriching a lead, this value is calculated based on the user input.
For example, when a user enters the First Name as Larry and Last Name as Page and the company as Google, Insideview’s database may find only one match since there is only one Larry Page in Google. Therefore, the match score is too high. If they were three people with the same name the score will be low but InsideView will still enrich all three leads. |
Number/Integer |
|
Parent Company Revenue |
The annual revenue of a parent company in USD. |
Currency in Salesforce and Marketo. Money in Microsoft Dynamics CRM and String in Eloqua |
|
Annual Revenue |
The annual revenue of a company in USD. |
Currency in Salesforce and Marketo. Money in Microsoft Dynamics CRM and String in Eloqua. |
|
Company Employee Count |
Number of employees in a company. This number changes as when employees join or leave a company. The accuracy of this number is validated by our content team periodically to keep it current. |
Integer in Salesforce, Microsoft Dynamics CRM and Marketo. Number in Eloqua. |
|
Industry |
The type of industry the company belongs to. For example, Google’s industry type is computer software: software & services. |
Picklist in Salesforce. Option Set in Microsoft Dynamics CRM. String in Eloqua and Marketo |
|
Primary Business |
The primary business of a company. For example, Oracle's primary business database software. |
String |
|
Company Website |
The website URL of the company. |
URL |
|
Generic Domain |
A website URL that is too generic. Examples includes www.ABC.com or www.123.com | String |
|
Generic Name |
A name that is too generic. Example includes NA, Myself, or Unknown | String |
|
Company Blog URL |
The company’s blog website URL. |
URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo. |
|
Company Facebook URL |
The company’s Facebook page URL. |
URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo. |
|
Company Twitter URL |
The company’s Twitter page URL. |
URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo. |
|
Executive’s Facebook URL |
An executive’s Facebook page URL. |
URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo. |
|
Executive’s LinkedIn URL |
An executive’s LinkedIn page URL. |
URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo. |
|
Executive’s Twitter URL |
An executive’s Twitter page URL. |
URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo. |
|
Executive's Job Function |
An executive's job function. For example, sales and marketing. |
String |
|
Executive's Job Level |
An executive's job level. For example, Director or Manager job level. |
String |
|
Company Equifax ID |
A unique Equifax identifier (EFX ID) for a company. For example, Google’s Equifax ID is 015875469. |
Integer |
|
Fiscal Year-End (FYE) Date |
The fiscal year end month for a company | String |
|
ID |
A unique identifier for the lead. |
ID in Salesforce, Microsoft Dynamics CRM, and Marketo. String in Eloqua. |
|
InsideView ID |
A unique identifier for the company in the InsideView database. For example, Google’s InsideView ID is 736233. |
String |
|
InsideView Contact ID |
A unique identifier for a contact in the InsideView database. For example, Satya Nadella's InsideView ID is 15272651. |
String |
|
Parent Company Name |
The name of the parent company. |
String |
|
Primary NAICS Code |
The six digit North American Industry Classification System (NAICS) code of the company. For example, Google’s NAICS code is 519130. |
String |
|
Primary NAICS Description |
The NAICS description of the company. For example, Google’s NAICS description is Internet Publishing and Broadcasting and Web Search Portals. |
String |
|
Primary SIC Code |
The four digit Standard Industrial Classification (SIC) code of the company. For example, Google’s primary SIC code is 7375. |
String |
|
Primary SIC Description |
The SIC description of the company. For example, Google’s SIC description is Information Retrieval Services. |
String |
|
Sub Industry |
The sub industry type of the company. For example, InsideView's top-level industry type is Computer Software and sub-industry type is CRM (formerly a Sales Intelligence Software). |
Picklist in Salesforce and Option Set in Microsoft Dynamics CRM, Eloqua and Marketo. |
|
Parent Company City |
The name of the parent company’s city. For example, New York or California. |
String |
|
Parent Company Country |
The full name of the parent company’s country. For example, United States or Australia |
String |
|
Parent Company ID |
A unique identifier for the parent company in the InsideView database. |
String |
|
Parent Company Number of Employees |
Number of employees in the parent company. |
Integer in Salesforce, String in Marketo and Microsoft Dynamics CRM, and Number in Eloqua. |
|
Parent Company Street |
The street name of the parent company that might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street. |
TextArea in Salesforce, Text in Marketo, and String in Microsoft Dynamics CRM and Eloqua. |
|
Parent Company State |
An abbreviation of the state name for the parent company. For example, NY means New York, and CA means California. |
String |
|
Ultimate Parent InsideView ID |
A unique identifier for the ultimate parent company in the InsideView database. For example, ASDA Financial Services, Limited's InsideView ID is 16088486. The ASDA Stores, Limited is the parent company of ASDA Financial Services. The parent company ID is 1264919. The ASDA Stores, Limited is the subsidiary of the ASDA Group, whose ultimate parent company is Wal-Mart Stores, Inc and it's ID is 727545. |
Integer |
|
Ultimate Parent Company Name |
The name of the ultimate parent company in a family tree. For example, ASDA Financial Services Limited's ultimate parent company is Wal-Mart Stores, Inc as illustrated in the screen below:
|
String |
| Ultimate Parent Company Revenue | The annual revenue of the ultimate parent company in USD. | Currency in Salesforce and Marketo. String in Microsoft Dynamics CRM and Eloqua |
|
Ultimate Parent Company City |
The name of the ultimate parent company’s city. For example, New York or California. |
String |
|
Ultimate Parent Company Country |
The full name of the ultimate parent company’s country. For example, United States or Australia |
String |
|
Ultimate Parent Company ID |
A unique identifier for the ultimate parent company in the InsideView database. |
String |
|
Ultimate Parent Company Number of Employees |
Number of employees in the ultimate parent company. |
Integer in Salesforce, String in Marketo and Microsoft Dynamics CRM, and Number in Eloqua. |
|
Ultimate Parent Company Street |
The street name of the ultimate parent company that might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street. |
TextArea in Salesforce, Text in Marketo, and String in Microsoft Dynamics CRM and Eloqua. |
|
Ultimate Parent Company State |
An abbreviation of the state name for the ultimate parent company. For example, NY means New York, and CA means California. |
String |
|
Ultimate Parent Company Zip |
The zip code of the ultimate parent company’s address. |
String |
|
Ticker |
The stock market ticker of the company. For example, Oracle’s stock market ticker is ORCL and Google’s ticker is GOOG. |
String |
