InsideView Enrich Fields and Datatype Mappings

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InsideView enriches leads as soon as they enter your CRM or marketing automation application. Given as little as a company name or email domain, InsideView will enrich those leads with company data and contact information, and then append a lead record with all relevant fields available in the InsideView database—allowing your organization to properly route and score the lead. 

These fields are mandatory to enrich a lead:

  • Company Name
  • Email address
  • First and Last Name

This table shows InsideView Enrich™ fields that are included in your CRM or marketing automation application. 

InsideView Field Description Datatype Mapping

ivm__LastUpdatedDateByIV__c

The last updated date of the lead by InsideView Enrich.

Date in Eloqua and Marketo. Date/Time in Salesforce and Microsoft Dynamics CRM.

ivm__MatchedStatus__c

 

The lead matched status from InsideView Enrich. 

Possible values are ENRICHED, NOT ENRICHED, and NOT PROCESSED.

String in Marketo. OptionSet in Microsoft Dynamics CRM and Picklist in Eloqua and Salesforce.


The tables below summarize the InsideView fields with their descriptions and the datatype to which they are mapped.

Each of these fields can be mapped to a corresponding field in your marketing automation or CRM application. InsideView can overwrite existing any or all lead data fields through enrichment, should your organization choose to use our enriched data as your standard. Overwriting is an option, it is not mandatory.

For more information on InsideView accuracy benchmarks and data management methodologies, please visit http://www.insideview.com/reliability/.

Contact Details

InsideView Field Description Datatype Mapping 

Title

The title of the lead that is enriched. For example, CEO, Vice President or Director.

String

Email

 

The email address of the lead that is enriched.

email

Phone Number

The phone number of the lead that is enriched.

Phone

Company Location Details

InsideView Field Description Datatype Mapping

City

The name of the city. For example, New York or San Francisco.

String

Street

 

The street name. It might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street.

Text

State

An abbreviation of the state name. For example, NY means New York, and CA means California.

String

Country

The full name of the Country. For example, United States or Australia.

String

Company Firmographics Data

InsideView Field Description Datatype Mapping

Company Name

The full name of a company that is enriched.

String

Company Status

 

The current status of a company that is enriched.

Possible values are Operating, Subsidiary, and Acquired.

String

Company Description

The detailed description of the company.

Text Area in Salesforce, String in Eloqua and Marketo, and Memo in Microsoft Dynamics CRM.

Match Score

The match score value for a lead ranging from 1 to 100.

Before enriching a lead, this value is calculated based on the user input. 

  • If a user enters more input values, the match score is more. 
  • If InsideView Enrich has to find lesser number of matches based on a user’s input, the match score for that lead is more.

For example, when a user enters the First Name as Larry and Last Name as Page and the company as Google, Insideview’s database may find only one match since there is only one Larry Page in Google. Therefore, the match score is too high. If they were three people with the same name the score will be low but InsideView will still enrich all three leads.

Number

Parent Company Revenue

The annual revenue of a parent company in USD.

Currency in Salesforce and Marketo. String in Microsoft Dynamics CRM and Eloqua

Annual Revenue

The annual revenue of a company in USD.

Currency in Salesforce and Marketo. Money in Microsoft Dynamics CRM and String in Eloqua.

Company Employee Count

Number of employees in a company. 

This number changes as when employees join or leave a company. The accuracy of this number is validated by our content team periodically to keep it current.

Integer in Salesforce, Microsoft Dynamics CRM and Marketo. Number in Eloqua.

Industry

The type of industry the company belongs to. 

For example, Google’s industry type is computer software: software & services.

Picklist in Salesforce. String or Picklist in Microsoft Dynamics CRM. String in Eloqua and Marketo

Primary Business

The primary business of a company. For example, Oracle's primary business database software.

String

Company Website

The website URL of the company.

URL

Generic Domain

A website URL that is too generic. Examples includes www.ABC.com or www.123.com String

Generic Name

A name that is too generic. Example includes NA, Myself, or Unknown String

Company Blog URL

The company’s blog website URL.

URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo.

Company Facebook URL

The company’s Facebook page URL.

URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo.

Company Twitter URL

The company’s Twitter page URL.

URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo.

Executive’s Facebook URL

An executive’s Facebook page URL.

URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo.

Executive’s LinkedIn URL

An executive’s LinkedIn page URL.

URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo.

Executive’s Twitter URL

An executive’s Twitter page URL.

URL in Salesforce. String in Microsoft Dynamics CRM, Eloqua and Marketo.

Executive's Job Function

An executive's job function. For example, sales and marketing.

String

Executive's Job Level

An executive's job level. For example, Director or Manager job level.

String

Company Equifax ID

A unique Equifax identifier (EFX ID) for a company. 

For example, Google’s Equifax ID is 015875469.

 String

Fiscal Year-End (FYE) Date

The fiscal year end month for a company   String

ID

A unique identifier for the lead.

ID in Salesforce, Microsoft Dynamics CRM, and Marketo. String in Eloqua.

InsideView ID

A unique identifier for the company in the InsideView database.

For example, Google’s InsideView ID is 736233.

String

InsideView Contact ID

A unique identifier for a contact in the InsideView database.

For example, Satya Nadella's InsideView ID is 15272651.

String

Parent Company Name

The name of the parent company.

String

Primary NAICS Code

The six digit North American Industry Classification System (NAICS) code of the company. 

For example, Google’s NAICS code is 519130.

 String

Primary NAICS Description

The NAICS description of the company. 

For example, Google’s NAICS description is Internet Publishing and Broadcasting and Web Search Portals.

 String

Primary SIC Code

The four digit Standard Industrial Classification (SIC) code of the company. 

For example, Google’s primary SIC code is 7375.

 String

Primary SIC Description

The SIC description of the company. 

For example, Google’s SIC description is Information Retrieval Services.

 String

Sub Industry

The sub industry type of the company. 

For example, InsideView's top-level industry type is Computer Software and sub-industry type is CRM (formerly a Sales Intelligence Software).

Picklist in Salesforce and String in Microsoft Dynamics CRM, Eloqua and Marketo. 

Parent Company City

The name of the parent company’s city. For example, New York or California.

String

Parent Company Country

The full name of the parent company’s country. For example, United States or Australia

String 

Parent Company ID

A unique identifier for the parent company in the InsideView database.

String 

Parent Company Number of Employees

Number of employees in the parent company.

Integer in Salesforce, String in Marketo and Microsoft Dynamics CRM, and Number in Eloqua.

Parent Company Street

The street name of the parent company that might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street.

TextArea in Salesforce, Text in Marketo, and String in Microsoft Dynamics CRM and Eloqua.

Parent Company State

An abbreviation of the state name for the parent company. For example, NY means New York, and CA means California.

String

Ultimate Parent InsideView ID

A unique identifier for the ultimate parent company in the InsideView database. 

For example, ASDA Financial Services, Limited'InsideView ID is 16088486. The ASDA Stores, Limited is the parent company of ASDA Financial Services. The parent company ID is 1264919.

The ASDA Stores, Limited is the subsidiary of the ASDA Group, whose ultimate parent company is Wal-Mart Stores, Inc and it's ID is 727545.

String

Ultimate Parent Company Name

The name of the ultimate parent company in a family tree.

For example, ASDA Financial Services Limited's ultimate parent company is Wal-Mart Stores, Inc as illustrated in the screen below:

 String
Ultimate Parent Company Revenue  The annual revenue of the ultimate parent company in USD.  Currency in Salesforce and Marketo. String in Microsoft Dynamics CRM and Eloqua 

Ultimate Parent Company City

The name of the ultimate parent company’s city. For example, New York or California.

String

Ultimate Parent Company Country

The full name of the ultimate parent company’s country. For example, United States or Australia

String 

Ultimate Parent Company ID

A unique identifier for the ultimate parent company in the InsideView database.

String 

Ultimate Parent Company Number of Employees

Number of employees in the ultimate parent company.

Integer in Salesforce, String in Marketo and Microsoft Dynamics CRM, and Number in Eloqua.

Ultimate Parent Company Street

The street name of the ultimate parent company that might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street.

TextArea in Salesforce, Text in Marketo, and String in Microsoft Dynamics CRM and Eloqua.

Ultimate Parent Company State

An abbreviation of the state name for the ultimate parent company. For example, NY means New York, and CA means California.

String

Ultimate Parent Company Zip

The zip code of the ultimate parent company’s address.

String

Ticker

The stock market ticker of the company. 

For example, Oracle’s stock market ticker is ORCL and Google’s ticker is GOOG.

String 

 

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