Insights Overview 

Nothing impresses a decision-maker more than a sales rep who has done their homework. It’s not only a time saver for the buyer, who doesn’t have to educate the sales rep about the company’s needs, it also suggests a vendor willing to invest in the effort to be a partner.

If you’ve used Insights to prioritize your leads, you already have a head start on knowing what’s going on in the account. In addition to Insights, there are a number of other places to look in InsideView to get useful background information on both companies and people.

• Company 
• People 
• Insights 

COMPANY

Overview

On the company Overview page you’ll see firmographic details, contact information, connections, intent keywords, and the latest company news.

Industry

Get a quick snapshot of a company's Industry Profile with common challenges, trends, call prep questions, and view of the size and structure of the industry.

Financials

For public companies, check out their latest Financial data.

Family Tree

On the Family Tree page you'll discover subsidiaries, acquisitions, international divisions, and a host of other corporate relationships.

Similar Companies

Go to Similar Companies to find other companies in the same industry. Checking out similar companies can help you understand where your target company fits in the industry. Is your prospect the 900 lb. gorilla in its space or is it an up-and-coming challenger? Are any of their competitors reference customers? Showing previous success in your prospect’s industry can be persuasive.

Also, don’t forget the Similar Companies sub-tab as a prospecting tool. If your target is a good fit for what you sell, its competitors might also be good prospects.

Tech Profile

Tech Profile data will help you win more business by identifying companies that use relevant technologies in your market.

Intent

Use Intent data to help you win more business by identifying which companies are in the market to buy your products and services. Intent data gives you an edge over your competitors and provides you with more insights to identify companies that are interested in what you sell.

PEOPLE

If you’re not yet sure you have the right decision-maker or champion, this is the place to look. Find leaders by family tree, location, contact info, job level, or functional area. Plus, you'll see right away who you’re connected to.

Click View More to see a complete profile of the individual—including education, prior jobs, news mentions, and social media posts.

INSIGHTS

There’s no better way to know what’s going on in the mind of buyers than social media. Check posts from the company and posts from others about the company, click to follow the company on Twitter or Facebook, and check out company blogs.