InsideView for Marketing Release Notes v108 (18-Apr-2015)



About InsideView for Marketing

What’s New in v108?

New Features in Enrich

Known Issues

Support and Feedback

About InsideView for Marketing

InsideView for Marketing® sends the most accurate company and contact data into your marketing process for better response rates, more leads and higher win rates. 

InsideView for Marketing product suite includes:  

  • Data Diagnostic™ – Test the quality of your data with an intuitive dashboard that displays results and identifies data issues within seconds.
  • Enrich™ – Enrich leads as they enter supported marketing automation and CRM applications to deliver more qualified leads faster.
  • Target™ – Build a list of targeted executives at companies to promote sales campaigns.

What's New in v108?

This release of InsideView for Marketing has the following new enhancements:

New Features in InsideView Enrich

The following new features are introduced in this release.

ISO Country Picklist Support for Salesforce CRM

InsideView Enrich now supports ISO-compliant country picklists for Salesforce CRM. In v108, you can select the Enable Country Picklist settings to enrich a country value as per state and country picklists settings of your Salesforce CRM. 

State and country picklists in Salesforce are based on ISO-3166 standard values.

For more information, read our Knowledge Base article Managing InsideView Enrich Account Setting for Salesforce CRM.

Settings to Enrich Headquarter Location 

InsideView Enrich now updates headquarters information for a company in the lead irrespective of the location. Previously, InsideView Enrich utilized location input values (Country, State, City, and Zip) to find a best match in addition to company name, website, and other fields.

In v108, you can select options to configure the type of headquarter location that you want to enrich in the lead with an appropriate match based on Email Domain and Company Name fields.

For more information, read our Knowledge Base article Enabling Headquarter Location Preferences.

New Custom Mapping Fields

In v108, InsideView Enrich lets you map Generic Domain and Generic Name fields in the Custom Field Mapping tab. When the InsideView Domain and Name fields are mapped to any CRM field, InsideView Enrich sets the value to true if the user input is generic. Otherwise, the field values are set to false.

You can map Generic Domain and Name fields to String datatypes in your CRM.

For more information, read our Knowledge Base articles InsideView Enrich Fields and Datatype Mappings and Common Causes of Low Match Rates.

Settings to Manage Rate Plans

InsideView Enrich allows you to manage the rate plan for your account. By default, the rate plan value is 'Not Set'. Contact your InsideView customer success manager (CSM) or administrator to set the rate plan value when they authorize your account.

New Features in InsideView Target

The following new feature is introduced in Target.

Seamless Data Export into Marketo

Use the new Sync with Marketo option to export leads from Insideview into Marketo marketing automation tool.

In order for you to sync your leads, an InsideView account administrator must first configure your Marketo account credentials in the Target user interface. Non-InsideView account administrators will see the following message:

"Contact the administrator to configure their Marketing Automation tool with Target".

Known Issues

This section lists known issues and workarounds in InsideView for Marketing v108 release.

Known Issues for InsideView Enrich

There are no known issues in this release.

Known Issues for InsideView Target

There are no known issues in this release.

Support and Feedback

For any technical issue, submit a request for technical support . InsideView’s support team will contact you within a few hours to address your technical problem.

Please share your feedback and suggestions by sending an email to or click on the Feedback button on the right-hand side of this page.


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