Differences Between Email Validation and Last Validated Date

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This article explains the differences between the Last Validated Date and email validation rules.

The Last Validated Date on an executive’s employment record is updated whenever the executive’s employment information changes.

By contrast, email validation is triggered by InsideView periodically. The email validation process results in changes to the Last Validated Date only when the email address is changed. The fact that an executive’s contact record shows a Last Validated Date six months old, for example, does not mean that the executive’s email information has not been validated in that time. It means the ongoing process of email validation has not resulted in any changes to the executive’s email information.

Email validation rules periodically checks the following information to validate the accuracy of emails in InsideView’s database:

  • Every email address in the database has any of the following validation status:
    • G (GREEN) - VALID
    • Y (YELLOW) - MAYBE VALID
    • R (RED) - INVALID
    • NOT VALIDATED – NOT VALIDATED YET.
  • For an employment if the email is INVALID, validation rules will match few valid Domain and Pattern combinations. For example, harry.anthony@insideview.com – FirstName.LastName (Pattern) & insideview.com (Domain). If the email is found to be valid, then the status changes to VALID.
  • For an employment, when there is NO email, validation rules checks all possible domain plus pattern combinations to find a NON INVALID email. If validation rules fails to retrieve a NON INVALID email, that employment is treated as devoid of any email.
  • For all emails that are passed in the database with new user additions, validation rules fetches the validation status for them. If the email is NOT found in the repository, the status is marked as NOT VALIDATED.
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