Syncing a People List into Marketo Application


InsideView Target allow you to sync a People list into Marketo automation system.


In order for you to sync your leads, an InsideView account administrator must first configure your Marketo account credentials in the InsideView Target user interface. For more information, read the article Setting Up InsideView Target for Marketo on our Knowledge Base.

1 Launch to InsideView Target

Launch InsideView Target by clicking the Build a List tab on the InsideView for Sales instance.

2 Go to settings 

On the InsideView Target page, click the Settings icon at the top right-hand corner as illustrated below:


When you click Sync with Marketo for the first time the following message appears: 

Click Yes to launch Integration window.

3 Configure Marketo authentication credentials

On the Integration page, click the Authentication tab.

Enter the following Marketo authentication credentials:

  • Client ID – A randomly generated ID that is associated with the Marketo account.
  • Client Secret – A randomly generated secret string that is associated with the client ID.
  • Endpoint URL  A REST API Endpoint URL for your Marketo application.
  • Identity URL  A REST API identity URL for your Marketo application.
4 Map InsideviewId Field

On the Integration page, click the Field Mapping tab.

By default, InsideviewId field is auto-mapped. If the InsideviewId field is not mapped, you must create this custom field with the string datatype in your Marketo application. Otherwise, you cannot perform a Sync to Marketo.

5 Sync People list into Marketo

Once the Marketo account credential and field mapping is complete, click Sync with Marketo.

Note: If a record is exported from InsideView Target (irrespective of Marketo sync or File Export), InsideView will not deduct credits for a period of 1 year from the date it was first exported or synced to Marketo application.

6 Receive an email notification

Once the People list is synced into Marketo, you will receive an email notification confirmation with number of people that were moved to your Marketo application.

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