InsideView for Marketing Release v117 (19-Dec-2015)



About InsideView for Marketing

What’s New in v117?

Support and Feedback

About InsideView for Marketing

InsideView for Marketing® sends the most accurate company and contact data into your marketing process for better response rates, more leads and higher win rates.

The InsideView for Marketing product suite includes:  

  • InsideView Diagnose™ – Test the quality of your data with an intuitive dashboard that displays results and identifies data issues within seconds.
  • InsideView Enrich™ – Enrich leads as they enter supported marketing automation and CRM applications to deliver more qualified leads faster.
  • InsideView Target™ – Build precisely targeted lists of executives at specific companies for promoting sales campaigns. For more information, go to the InsideView Target section of our Knowledge Base.

Rebranding of InsideView Enrich Feature

Note:The Confidence Score is now re-branded as Match Score to make sure users understand that this score is tied to record match results.  

What's New in v117? 

This release of InsideView for Marketing has the following new enhancements:

New Features in InsideView Enrich

In this release, the Confidence Score feature is renamed to Match Score. There are no functional changes except for a new name.

New Features in InsideView Target

The following new features are introduced in InsideView Target.

Access to Standard InsideView Agents

InsideView Target now allows you to use standards agents to retrieve news articles and current events about companies and people of interest to you.

InsideView Agents groups news articles into sales-relevant categories such as Leadership Changes, New Offerings and Expanding Operations. Using these agent results, you can identify business opportunities with your target companies and find conversation starters that can help you better prepare to start your sales conversations.

To view 18 standard InsideView Agents, login to your InsideView Target account with your user credentials and click the +Add Search Criteria link and select News.

For information, read articles “About Agents” and "How to Build a People List in InsideView Target"on our Knowledge Base.

Support and Feedback

For any technical issue, submit a request for technical support. InsideView’s support team will contact you within a few hours to address your technical problem.

Please share your feedback and suggestions by sending an email to or click the Feedback button on the right side of this page.


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