InsideView for Marketing® sends the most accurate company and contact data into your marketing process for better response rates, more leads and higher win rates.
The InsideView for Marketing product suite includes:
- InsideView Diagnose™ – Test the quality of your data with an intuitive dashboard that displays results and identifies data issues within seconds.
- InsideView Enrich™ – Enrich leads as they enter supported marketing automation and CRM applications to deliver more qualified leads faster.
- InsideView Target™ – Build precisely targeted lists of executives at specific companies for promoting sales campaigns. For more information, go to the InsideView Target section of our Knowledge Base.
Rebranding of InsideView Enrich Feature
Note:The Confidence Score is now re-branded as Match Score to make sure users understand that this score is tied to record match results.
This release of InsideView for Marketing has the following new enhancements:
In this release, InsideView Enrich encodes data before sending the information to your CRM to avoid foreign characters in the data export. There are no functional changes except for encoding the data.
The following new features are introduced in InsideView Target.
Keyword Search for News Items
InsideView Target now allows you to do a keyword search for news articles, which are retrieved using InsideView standard agents.
InsideView Agents groups news articles into sales-relevant categories such as Leadership Changes, New Offerings and Expanding Operations. Using these agent results, you can identify business opportunities with your target companies and find conversation starters that can help you better prepare to start your sales conversations.
To use keyword search for news, login to your InsideView Target account with your user credentials and click the +Add Search Criteria link and select News then choose Keyword from the drop-down menu.
Next Contract Start Date in Account Information Tab
The Account Info tab now enables you to view the Next Contract Start Date if your customer success manager (CSM) renews your account with future date before the existing contract expires.
In order to view your InsideView Target account information, click the Configure icon and then select the Account Info tab.
You can view the following account information:
- Account Name
- Account ID
- Credits Used
- Credits Available
- Contract Start Date
- Contract Term
- Rate Plan
- Next Contract Start Date (New. Visible only when CSM renews the account.)
For any technical issue, submit a request for technical support. InsideView’s support team will contact you within a few hours to address your technical problem.
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