InsideView Refresh identifies and corrects bad data in your Salesforce CRM, supplies missing information, and maintains the accuracy of data via regular updates. Given as little as a company name or email domain, InsideView Refresh will update those accounts with company data, and then push the updates and matches for that company record with all relevant fields available in the InsideView database—allowing your organization to properly route and score the company.
The Company Name field is mandatory to refresh a company account.
This table shows InsideView Refresh fields that are included in your Salesforce CRM.
| InsideView Field | Description | Salesforce CRM Datatype Mapping |
|---|---|---|
|
LastUpdatedDateByIV__c |
The last updated date of the company account by InsideView Refresh. |
Date/Time |
|
MatchedStatus__c |
The company account matched status from InsideView Refresh. Possible values are ENRICHED, NOT ENRICHED, and NOT PROCESSED. |
Picklist |
The tables below summarize the InsideView fields with their descriptions and the datatype to which they are mapped in your Salesforce CRM.
Each of these fields can be custom mapped to a corresponding field in your Salesforce CRM. InsideView can overwrite existing any or all company account data fields, should your organization choose to use our updated data as your standard. Overwriting is an option, it is not mandatory.
For more information on InsideView accuracy benchmarks and data management methodologies, please visit http://www.insideview.com/reliability/.
Company Location Details
| InsideView Field | Description | Salesforce CRM Datatype Mapping |
|---|---|---|
|
City |
The name of the city. For example, New York or San Francisco. |
String, Picklist, and Multipicklist |
|
Street |
The street name. It might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street. |
Textarea |
|
State |
An abbreviation of the state name. For example, NY means New York, and CA means California. |
String, Picklist, and Multipicklist |
|
Country |
The full name of the Country. For example, United States or Australia. |
String, Picklist, and Multipicklist |
Company Firmographics Data
| InsideView Field | Description | Salesforce CRM Datatype Mapping |
|---|---|---|
|
Company Name |
The full name of a company that is refreshed. |
String, Picklist, and Multipicklist |
|
Company Status |
The current status of a company that is refreshed.
Possible values are Operating, Subsidiary, and Acquired. |
String, Picklist, and Multipicklist |
|
Company Description |
The detailed description of the company. |
Text Area |
|
Match Score |
The match score value for a company account ranging from 1 to 100. Before refreshing an account, this value is calculated based on the user input.
For example, when a user enters the company as Google, Insideview’s database may find multiple matches since there are many accounts for Google company. Therefore, the match score will be low but InsideView will still match all company accounts. |
Number |
|
Parent Company Revenue |
The annual revenue of a parent company in USD. |
Currency |
|
Annual Revenue |
The annual revenue of a company in USD. |
Currency |
|
Company Employee Count/ Number of Employees |
Number of employees in a company. This number changes as when employees join or leave a company. The accuracy of this number is validated by our content team periodically to keep it current. |
Integer and double |
|
Industry |
The type of industry the company belongs to. For example, Google’s industry type is computer software: software & services. |
Picklist |
|
Primary Business |
The primary business of a company. For example, Oracle's primary business is database software. |
String |
|
Company Website |
The website URL of the company. |
URL and String |
|
Company Blog URL |
The company’s blog website URL. |
URL and String |
|
Company Facebook URL |
The company’s Facebook page URL. |
URL and String |
|
Company Twitter URL |
The company’s Twitter page URL. |
URL and String |
|
Equifax ID |
A unique Equifax identifier (EFX ID) for a company. For example, Google’s Equifax ID is 015875469. |
String, Picklist, and Multipicklist |
|
Fiscal Year-End (FYE) Date |
The fiscal year end month for a company | String, Picklist, and Multipicklist |
|
InsideView ID |
A unique identifier for the company in the InsideView database. For example, Google’s InsideView ID is 736233. |
String |
|
Parent Company Name |
The name of the parent company. |
String |
|
Primary NAICS Code |
The six digit North American Industry Classification System (NAICS) code of the company. For example, Google’s NAICS code is 519130. |
String |
|
Primary NAICS Description |
The NAICS description of the company. For example, Google’s NAICS description is Internet Publishing and Broadcasting and Web Search Portals. |
String |
|
Primary SIC Code |
The four digit Standard Industrial Classification (SIC) code of the company. For example, Google’s primary SIC code is 7375. |
String |
|
Primary SIC Description |
The SIC description of the company. For example, Google’s SIC description is Information Retrieval Services. |
String |
|
Sub Industry |
The sub industry type of the company. For example, InsideView's top-level industry type is Computer Software and sub-industry type is CRM (formerly a Sales Intelligence Software). |
Picklist |
|
Parent Company City |
The name of the parent company’s city. For example, New York or California. |
String |
|
Parent Company Country |
The full name of the parent company’s country. For example, United States or Australia |
String |
|
Parent Company ID |
A unique identifier for the parent company in the InsideView database. |
String |
|
Parent Company Number of Employees |
Number of employees in the parent company. |
Integer and Double |
|
Parent Company Street |
The street name of the parent company that might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street. |
TextArea |
|
Parent Company State |
An abbreviation of the state name for the parent company. For example, NY means New York, and CA means California. |
String |
|
Parent Company Zip |
The zip code of the parent company’s address. |
String |
|
Ticker |
The stock market ticker of the company. For example, Oracle’s stock market ticker is ORCL and Google’s ticker is GOOG. |
String, Picklist and Multipicklist |
|
Ultimate Parent InsideView ID |
A unique identifier for the ultimate parent company in the InsideView database. For example, ASDA Financial Services, Limited's InsideView ID is 16088486. The ASDA Stores, Limited is the parent company of ASDA Financial Services. The parent company ID is 1264919. The ASDA Stores, Limited is the subsidiary of the ASDA Group, whose ultimate parent company is Wal-Mart Stores, Inc and it's ID is 727545. |
String |
|
Ultimate Parent Company Name |
The name of the ultimate parent company in a family tree. For example, ASDA Financial Services Limited's ultimate parent company is Wal-Mart Stores, Inc as illustrated in the screen below:
|
String |
| Ultimate Parent Company Revenue | The annual revenue of the ultimate parent company in USD. | Currency in Salesforce and Marketo. String in Microsoft Dynamics CRM and Eloqua |
|
Ultimate Parent Company City |
The name of the ultimate parent company’s city. For example, New York or California. |
String |
|
Ultimate Parent Company Country |
The full name of the ultimate parent company’s country. For example, United States or Australia |
String |
|
Ultimate Parent Company ID |
A unique identifier for the ultimate parent company in the InsideView database. |
String |
|
Ultimate Parent Company Number of Employees |
Number of employees in the ultimate parent company. |
Integer in Salesforce, String in Marketo and Microsoft Dynamics CRM, and Number in Eloqua. |
|
Ultimate Parent Company Street |
The street name of the ultimate parent company that might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street. |
TextArea in Salesforce, Text in Marketo, and String in Microsoft Dynamics CRM and Eloqua. |
|
Ultimate Parent Company State |
An abbreviation of the state name for the ultimate parent company. For example, NY means New York, and CA means California. |
String |
|
Ultimate Parent Company Zip |
The zip code of the ultimate parent company’s address. |
String |
