InsideView Refresh Fields and Datatype Mappings

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InsideView Refresh identifies and corrects bad data in your Salesforce CRM, supplies missing information, and maintains the accuracy of data via regular updates. Given as little as a company name or email domain, InsideView Refresh will update those accounts with company data, and then push the updates and matches for that company record with all relevant fields available in the InsideView database—allowing your organization to properly route and score the company. 

The Company Name field is mandatory to refresh a company account.

This table shows InsideView Refresh fields that are included in your Salesforce CRM. 

InsideView Field Description Salesforce CRM Datatype Mapping

LastUpdatedDateByIV__c

The last updated date of the company account by InsideView Refresh.

Date/Time

MatchedStatus__c

 

The company account matched status from InsideView Refresh. 

Possible values are ENRICHED, NOT ENRICHED, and NOT PROCESSED.

Picklist


The tables below summarize the InsideView fields with their descriptions and the datatype to which they are mapped in your Salesforce CRM.

Each of these fields can be custom mapped to a corresponding field in your Salesforce CRM. InsideView can overwrite existing any or all company account data fields, should your organization choose to use our updated data as your standard. Overwriting is an option, it is not mandatory.

For more information on InsideView accuracy benchmarks and data management methodologies, please visit http://www.insideview.com/reliability/.


Company Location Details

InsideView Field Description Salesforce CRM Datatype Mapping

City

The name of the city. For example, New York or San Francisco.

String, Picklist, and Multipicklist

Street

The street name. It might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street.

Textarea

State

An abbreviation of the state name. For example, NY means New York, and CA means California.

String, Picklist, and Multipicklist

Country

The full name of the Country. For example, United States or Australia.

String, Picklist, and Multipicklist

Company Firmographics Data

InsideView Field Description Salesforce CRM Datatype Mapping

Company Name

The full name of a company that is refreshed.

String, Picklist, and Multipicklist

Company Status

The current status of a company that is refreshed.

Possible values are Operating, Subsidiary, and Acquired.

String, Picklist, and Multipicklist

Company Description

The detailed description of the company.

Text Area

Match Score

The match score value for a company account ranging from 1 to 100.

Before refreshing an account, this value is calculated based on the user input. 

  • If a user enters more input values, the match score is more. 
  • If InsideView finds lesser number of matches for the user’s input, the match score for that company account is more.

For example, when a user enters the company as Google, Insideview’s database may find multiple matches since there are many accounts for Google company. Therefore, the match score will be low but InsideView will still match all company accounts.

Number

Parent Company Revenue

The annual revenue of a parent company in USD.

Currency 

Annual Revenue

The annual revenue of a company in USD.

Currency

Company Employee Count/ Number of Employees

Number of employees in a company. 

This number changes as when employees join or leave a company. The accuracy of this number is validated by our content team periodically to keep it current.

Integer and double 

Industry

The type of industry the company belongs to. 

For example, Google’s industry type is computer software: software & services.

Picklist

Company Website

The website URL of the company.

URL and String

Company Blog URL

The company’s blog website URL.

URL and String

Company Facebook URL

The company’s Facebook page URL.

URL and String

Company Twitter URL

The company’s Twitter page URL.

URL and String

Equifax ID

A unique Equifax identifier (EFX ID) for a company. 

For example, Google’s Equifax ID is 015875469.

 String, Picklist, and Multipicklist

Fiscal Year-End (FYE) Date

The fiscal year end month for a company   String, Picklist, and Multipicklist

InsideView ID

A unique identifier for the company in the InsideView database.

For example, Google’s InsideView ID is 736233.

String

Parent Company Name

The name of the parent company.

String

Primary NAICS Code

The six digit North American Industry Classification System (NAICS) code of the company. 

For example, Google’s NAICS code is 519130.

 String

Primary NAICS Description

The NAICS description of the company. 

For example, Google’s NAICS description is Internet Publishing and Broadcasting and Web Search Portals.

 String

Primary SIC Code

The four digit Standard Industrial Classification (SIC) code of the company. 

For example, Google’s primary SIC code is 7375.

 String

Primary SIC Description

The SIC description of the company. 

For example, Google’s SIC description is Information Retrieval Services.

 String

Sub Industry

The sub industry type of the company. 

For example, InsideView's top-level industry type is Computer Software and sub-industry type is CRM (formerly a Sales Intelligence Software).

Picklist

Ultimate Parent InsideView ID

A unique identifier for the ultimate parent company in the InsideView database. 

For example, ASDA Financial Services, Limited'InsideView ID is 16088486. The ASDA Stores, Limited is the parent company of ASDA Financial Services. The parent company ID is 1264919.

The ASDA Stores, Limited is the subsidiary of the ASDA Group, whose ultimate parent company is Wal-Mart Stores, Inc and it's ID is 727545.

String

Ultimate Parent Name

The name of the ultimate parent company in a family tree.

For example, ASDA Financial Services Limited's ultimate parent company is Wal-Mart Stores, Inc as illustrated in the screen below:

 String

Parent Company City

The name of the parent company’s city. For example, New York or California.

String

Parent Company Country

The full name of the parent company’s country. For example, United States or Australia

String 

Parent Company ID

A unique identifier for the parent company in the InsideView database.

String 

Parent Company Number of Employees

Number of employees in the parent company.

Integer and Double

Parent Company Street

The street name of the parent company that might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street.

TextArea

Parent Company State

An abbreviation of the state name for the parent company. For example, NY means New York, and CA means California.

String

Parent Company Zip

The zip code of the parent company’s address.

String

Ticker

The stock market ticker of the company. 

For example, Oracle’s stock market ticker is ORCL and Google’s ticker is GOOG.

String, Picklist and Multipicklist

 

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