InsideView Sales Fields and Datatype Mappings

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InsideView Sales offers the ability to maintain a clean CRM database with one click of a button. With our sync capability, you can instantly sync InsideView's company and contact details into their CRM. The following three tables illustrate various field types with description and mappings for Account, Contact, and Lead type.

Field Mapping for Account Type

InsideView Field Description Datatype Mapping 

InsideView Id

A unique identifier for the company in the InsideView database.

For example, Google’s InsideView ID is 736233.

String

Company Name

The Name of the Company

String

Ownership

 

 Public or Private Company

Picklist in Salesforce. String or Picklist in Microsoft Dynamics CRM.

Fortune Ranking

 The ranking of Fortune organization

 String

Ticker

The stock market ticker of the company. 

For example, Oracle’s stock market ticker is ORCL and Google’s ticker is GOOG.

String

Industry

The type of industry the company belongs to. 

For example, Google’s industry type is computer software: software & services.

Picklist in Salesforce and String in Microsoft Dynamics CRM.

Sub-Industry

The sub industry type of the company. 

For example, InsideView's top-level industry type is Computer Software and sub-industry type is CRM(formerly a Sales Intelligence Software).

Picklist in Salesforce and String in Microsoft Dynamics CRM.

Primary SIC Code

The four digit Standard Indusrial Classification (SIC) code of the company.  For example, Google’s primary SIC code is 7375.

String

Primary SIC Description

The SIC description of the company. 

For example, Google’s SIC description is Information Retrieval Services.

String

Primary NAICS Code

The six digit North American Industry Classification System (NAICS) code of the company. 

For example, Google’s NAICS code is 519130.

String

Primary NAICS Description

The NAICS description of the company. 

For example, Google’s NAICS description is Internet Publishing and Broadcasting and Web Search Portals.

String

Revenue

The annual revenue of the company

Currency in Salesforce. String in Microsoft Dynamics CRM. 

Employees

Number of employees in the company

Integer in Salesforce, Microsoft Dynamics CRM.

Phone

The phone number of the company

String

Fax

The fax number of the company

String

URL

The website URL of the company. 

String

Street

The street name of the parent company

String

City

The name of company's city

String

State

The name of the state where the company is located

String

Zip Code

The zip code of the company’s address.

String

Country

The full name of the Country. For example, United States or Australia.

String

Parent Company Country

The name of the parent company's country.

String

Ultimate Parent Country

The name of the ultimate parent company's country.

String

Description

The description of the account. 

String

Account Source

The source of the account, which is InsideView.

Picklist in Salesforce. String or Picklist in Microsoft Dynamics CRM. 

Fiscal Year End

The fiscal year end month for a company.

String

Most Recent Quarter

 The financial quarter that last ended

String

Parent Company

The name of the parent company.

String

Ultimate Parent

The name of the ultimate parent company in a family tree.

String

Equifax 

A unique Equifax identifier (EFX ID) for a company.

For example, Google’s Equifax ID is 015875469.

String

 

Field Mapping for Contact Type

InsideView Field Description Datatype Mapping 

First Name 

The first name of the contact

String

Last Name

The last name of the contact

String

Title 

 

The designation of the contact.

String

Email 

Email id of the contact

email

Phone

Phone number of the contact

Phone

Fax

Fax number of the contact.

String

URL 

The Website URL of the Company

URL

Street

The street name of the Company

String

City

The name of the city. For example, New York or San Francisco.

String

State

An abbreviation of the state name. For example, NY means New York, and CA means California.

String

Zip Code

The zip code of the contact's address.

String

Country

The full name of the Country. For example, United States or Australia.

String

Lead Source

 The source of the lead such as Reuters and S&P

String

Description

 The description of the lead

String

Company Name

The name of the company where the contact is employed

String

Contact Alias Name

The alias name of the contact. For instance, Rob is the alias name for Robert. 

String

Contact Compensation

Compensation package of the contact

String

Contact Age

Age of contact

String

LinkedIn Profile

An executive’s LinkedIn page URL.

String

Facebook Profile

An executive’s Facebook page URL.

String

Twitter Profile

An executive’s Twitter page URL.

String

 

Field Mapping for Lead Type

InsideView Field Description Datatype Mapping 

First Name

First name of the Lead

String

Last Name

Last name of the lead

String

Company Name

The company name of the lead

String

Title

Title of the lead

String

Email

Email id of the lead

email

Industry

The type of industry the company belongs to.

For example, Google’s industry type is computer software: software & services..

Picklist in Salesforce and String in Microsoft Dynamics CRM, 

Sub-Industry

The sub industry type of the company.

For example, InsideView's top-level industry type is Computer Software and sub-industry type is CRM (formerly a Sales Intelligence Software).

Picklist in Salesforce and String in Microsoft Dynamics CRM, 

Revenue

The annual revenue of the company in USD.

Currency in Salesforce and String in Microsoft Dynamics CRM.

 

Employees

 The number of employees in the company

Integer in Salesforce, Microsoft Dynamics CRM.

Phone

The phone number of the company

phone

Fax

The fax number of the company

String

URL

The Website URL of the company

String

Street

The street name of the company that might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street.

String

City

The name of the company’s city. For example, New York or California.

String

State

An abbreviation of the state name. For example, NY means New York, and CA means California.

String

Zip Code

The zip code of the company’s address.

String

Country

The full name of the Country. For example, United States or Australia..

String

Parent Company Country

The full name of the parent company’s country. For example, United States or Australia.

String

Ultimate Parent Country

The name of the ultimate parent company's country.

String

Description

 

String

Lead Source

The source of the lead such as Reuters and S&P

String

Contact Alias Name

 The alias name of the contact. For instance, Rob is the alias name for Robert. 

String

Contact Compensation

Compensation of the lead

String

Contact Age

Age of the lead

String

LinkedIn Profile

An executive’s LinkedIn page URL.

String

Facebook Profile

An executive’s Facebook page URL.

String

Twitter Profile

An executive’s Twitter page URL.

String

Ownership

Public or private company

Picklist in Salesforce. String or Picklist in Microsoft Dynamics CRM. 

Ticker

The stock market ticker of the company.

For example, Oracle’s stock market ticker is ORCL and Google’s ticker is GOOG.

String

Primary SIC Code

The four digit Standard Industrial Classification (SIC) code of the company.

For example, Google’s primary SIC code is 7375.

String

Primary SIC Description

The SIC description of the company.

For example, Google’s SIC description is Information Retrieval Services.

String

Primary NAICS Code

The six digit North American Industry Classification System (NAICS) code of the company.

For example, Google’s NAICS code is 519130.

String

Primary NAICS Description

The NAICS description of the company. 

For example, Google’s NAICS description is Internet Publishing and Broadcasting and Web Search Portals.

String

Fiscal Year End

The fiscal year end month for a company.

String

Most Recent Quarter

 The financial quarter that last ended

String

Parent Company

The name of the parent company.

String

Ultimate Parent

The name of the ultimate parent company in a family tree.

String

Equifax ID

A unique Equifax identifier (EFX ID) for a company.

For example, Google’s Equifax ID is 015875469.

String

 

 

 

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