InsideView Apex boosts your go-to-market efficiency and effectiveness by letting you define, automate, and analyze your sales and marketing tactics. InsideView Apex gives you opportunity to do strategic planning by identifying market segments, whitespaces and targets for account based marketing (ABM) campaigns.
To learn how to export a company or contact data, read the article Exporting a Market Segment Data in our Knowledge Base.
The tables below summarize the InsideView fields with their descriptions.
For more information on InsideView accuracy benchmarks and data management methodologies, please visit http://www.insideview.com/reliability/.
Contact/Executive Details
| InsideView Field | Description | Export/Sync |
|---|---|---|
|
First Name |
The first name of a contact | Yes |
|
Last Name |
The last name of a contact | Yes |
|
Title |
The job title of a contact. For example, the title field will shows, vice president or Chief Executive Officer | Yes |
|
Biography |
A short biography of the contact that is retrieved from the data sources. |
Yes |
|
|
The email address of the contact. |
Yes |
|
Job Level |
The job level of the contact. For example, Director-Sales or Director-Marketing |
Yes |
|
Job Function |
The job function of the contact. For example, Sales, Finance, or IT |
Yes |
|
Executive City |
The city to which an executive belongs. For example, New York |
Yes |
|
Executive State |
The state from where an executive hails. For example, California. |
Yes |
|
Executive Country |
The country of an executive. |
Yes |
|
InsideView Executive ID |
The unique identifier of a person in InsideView's database. Note:- The Executive ID is different from Employment ID because Employment ID is tagged to the Job of an executive (identified by an Executive ID) at a company (identified by InsideView ID). |
No |
|
Employment ID |
The unique identifier for an executive's employment in a company in InsideView's database. An executive can have multiple Employment IDs depending on jobs at various companies. InsideView Target pushes the current/present Employment ID in the exported file and when you sync it. |
Yes |
IMPORTANT: Please refer to the Company Location Details and Company Firmographics Data tables below for the company fields that can be exported from InsideView Target. The company fields are same in the Contact data file exported.
Company Details
| InsideView Field | Description | Export/Sync |
|---|---|---|
|
InsideView ID/IV Account ID |
The unique identifier of a company in InsideView's database. For example, Google’s InsideView ID is 736233. Note: InsideView Account ID is shown as "IV Account ID" in the XLSX spreadsheet that you export. |
Yes |
|
Account/Company Name |
The full name of a company. |
Yes |
|
Account/Company Status |
The current status of a company. Possible values are Operating, Out of Business, Subsidiary, and Acquired. |
Yes |
|
Account/Company Description |
The detailed description of the company. |
Yes |
|
Account Annual Revenue |
The annual revenue of a company in USD. |
Yes |
|
Primary Business |
The primary business identifies the actual business of that particular company, which can either be an industry or a sub-industry. For example, InsideView's primary business is "Internet Information Services", which is listed as a sub-industry under the "Media" industry. |
Yes |
|
Account Industry |
The type of industry the company belongs to. For example, Google’s industry type is computer software: software & services. |
Yes |
|
Account Address |
The company address of the company. | Yes |
|
City |
The name of the city. For example, New York or San Francisco. | Yes |
|
Street |
The street name. It might include abbreviations. For example, Margaret Dr means Margaret Drive or Lincoln St means Lincoln Street. | No |
|
State |
An abbreviation of the state name. For example, NY means New York, and CA means California. | Yes |
|
Country |
The full name of the Country. For example, United States or Australia. |
Yes |
|
Postal Code |
The postal code for the city. For example, postal code for New York is 10017 |
Yes |
|
Phone |
The phone number of the company |
Yes |
|
Fax |
The fax number of the company |
Yes |
|
Data Source |
The data source from where the company details are retrieved |
Yes |
|
Primary Category |
The primary category of the technology used by that particular company.
|
Yes |
|
Sub category |
The sub category of the technology used by a company | Yes |
|
Parent Company Revenue |
The annual revenue of a parent company in USD. |
Yes |
|
Company Employee Count/ Number of Employees |
Number of employees in a company. This number changes as when employees join or leave a company. The accuracy of this number is validated by our content team periodically to keep it current. |
Yes |
|
Account Website |
The website URL of the company. |
Yes |
|
Equifax ID (EFX ID) |
A unique Equifax identifier (EFX ID) for a company. For example, Google’s Equifax ID is 015875469. |
Yes |
|
Parent ID |
The unique identifier of the parent company. | Yes |
|
Parent Name |
The name of the parent company. |
Yes |
|
Account Primary NAICS Code |
The six digit North American Industry Classification System (NAICS) code of the company. For example, Google’s NAICS code is 519130. |
Yes |
|
Account SIC Code |
The four digit Standard Industrial Classification (SIC) code of the company. For example, Google’s primary SIC code is 7375. |
Yes |
|
Sub Industry |
The sub industry type of the company. For example, InsideView's top-level industry type is Computer Software and sub-industry type is CRM (formerly a Sales Intelligence Software). |
Yes |
|
Ultimate Parent ID |
A unique identifier for the ultimate parent company in the InsideView database. For example, ASDA Financial Services, Limited's InsideView ID is 16088486. The ASDA Stores, Limited is the parent company of ASDA Financial Services. The parent company ID is 1264919. The ASDA Stores, Limited is the subsidiary of the ASDA Group, whose ultimate parent company is Wal-Mart Stores, Inc and it's ID is 727545. |
Yes |
|
Ultimate Parent Name |
The name of the ultimate parent company in a family tree. For example, ASDA Financial Services Limited's ultimate parent company is Wal-Mart Stores, Inc as illustrated in the screen below:
|
Yes |
|
Parent Company ID |
A unique identifier for the parent company in the InsideView database. |
Yes |
|
Account Ticker Symbol |
The stock market ticker of the company. For example, Oracle’s stock market ticker is ORCL and Google’s ticker is GOOG. |
Yes |
|
Technology |
The type of technology company uses. For example, a company uses SQL Server. |
Yes |
