InsideView Data Integrity includes native Salesforce workflows that can be used to “activate” InsideView data throughout your lead-to-revenue cycle. You can automate lead-to-account mapping to allow you to better route leads by account owner, track account level engagement, and measure overallAccount Based Marketing (ABM) effectiveness.
The Lead to Account mapping feature helps marketers identify which leads belong to which accounts, fueling their ABM campaigns
Lead to Account Mapping Pre-requisites
Before enabling the Lead to Account Mapping workflows, complete the following prerequisites:
- Complete an Integration setup in InsideView Admin Portal to establish a communication channel between InsideView and Salesforce CRM. For more information, read article Setting Up an Integration for Salesforce CRM in Data Integrity in our Knowledge Base.
- Install the latest InsideView package in Salesforce CRM instance. For more information, read the article Installing InsideView in Salesforce CRM in our Knowledge Base. This package installation will create the following fields in Salesforce CRM:
- Executive ID
- Employment ID
Note: These fields will NOT be available in the Field Mapping screen but can be synced to CRM.
To enable the Lead to Account mapping, follow these instructions:
|1||Go to the Unified Portal||In the Data Integrity Dashboard, click the Profile Dropdown at the top and select Admin item to open Admin Portal as illustrated:
In the Account Settings page, click the Integration tab.
Then hover over the integration for which you want to enable the Account Hierarchies feature and click the Edit icon.
|2||Go to the lead to account mapping setup||In the Integration Setup page, review the Integration details and click Next.
In the Integration Setup workflow pages, make sure that Data Integrity is enabled as illustrated:
Review your integration user and field mappings for Accounts, Contacts and Leads then click Next to open the Automate account and lead linkages setup page.
|3||Enable the Lead to Account Mapping feature||In the Automate account and lead linkages page, you can do the following: